The effects of creative and cultural products to destination image --- the Forbidden City, China
The purpose of this study is to study the effect of creative and cultural products on the destination image, to understand the current status of the existing cultural and creative products at the destination, and to make recommendations for further development and improvement of the destination imag...
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| Format: | Thesis |
| Language: | English |
| Published: |
2020
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/96815/1/FengJinyanMFABU2020.pdf.pdf http://eprints.utm.my/id/eprint/96815/ http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:142156 |
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| Institution: | Universiti Teknologi Malaysia |
| Language: | English |