Determinants of consumer perceived trustworthiness in digital advertising of food and beverage

• Main Authors: Baskaran, Shathees, Gan, Leong Chin, Nallaluthan, Kesavan, Indiran, Logaiswari, Ishak, Ma Kalthum, Yaacob, Teh Zaharah
• Format: Article
• Language: English
• Published: Human Resource Management Academic Research Society 2021
• Subjects: HB615-715 Entrepreneurship. Risk and uncertainty. Property
• Online Access: http://eprints.utm.my/id/eprint/96967/1/ShatheesBaskaran2021_DeterminantsofConsumerPerceived.pdf; http://eprints.utm.my/id/eprint/96967/; http://dx.doi.org/10.6007/IJARBSS/v11-i8/10536
• Institution: Universiti Teknologi Malaysia

The advertising industry has been moving toward digital advertising with the help of internet penetration across the world. Importantly, consumers today are exposed to digital advertising with social media advertising becoming one of the most vital channels to get in touch with the consumers. Howeve...