A review of purchase intention on instagram among Universiti Teknologi Malaysia local undergraduates’ students
The aim of this study to identify the conceptual framework of purchase intention on Instagram among local undergraduates’ students of Universiti Teknologi Malaysia (UTM). The variables consist of Perceived Usefulness (PU), Perceived Ease of Use (PEOU), and Web content as the independent variable, an...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Global Academic Excellence (M) Sdn Bhd
2021
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/97198/1/SabrinahAdam2021_AReviewofPurchaseIntentiononInstagram.pdf http://eprints.utm.my/id/eprint/97198/ http://dx.doi.org/10.35631/IJMTSS.4150010 |
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| Institution: | Universiti Teknologi Malaysia |
| Language: | English |