The impact of market orientation and entrepreneurial orientation on firm performance of wholesale and retailer SMES in Malaysia
There is a considerable signal from empirical studies that many factors influence firm performance. The purpose of this conceptual paper is to review the impact of two (2) important variable which are market orientation and entrepreneurial orientation on the performance of wholesaler and retailer Sm...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Human Resource Management Academic Research Society
2021
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/97703/1/HarcharanjitSingh2021_TheImpactofMarketOrientationandEntrepreneurialOrientation.pdf http://eprints.utm.my/id/eprint/97703/ http://dx.doi.org/10.6007/IJARBSS/v11-i6/10019 |
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| Institution: | Universiti Teknologi Malaysia |
| Language: | English |