The impact of green innovation strategies on hotel performance in the Gambia

• Main Authors: Krubally, Morro, Singh, Harcharanjit, Fanneh, Momodou Mustapha
• Format: Article
• Language: English
• Published: ARJHSS 2021
• Subjects: HD Industries. Land use. Labor; HF Commerce
• Online Access: http://eprints.utm.my/id/eprint/97742/1/HarcharanjitSingh2021_TheImpactofGreenInnovationStrategiesonHotel.pdf; http://eprints.utm.my/id/eprint/97742/; https://www.arjhss.com/volume-4-issue-9/
• Institution: Universiti Teknologi Malaysia

This conceptual paper proposes research which aims to investigate the impact of green innovation on Gambia hotels‟ performance. The paper reviewed literature on the adopting of green innovation for sustainability strategies of tourism industry. Although there is a growing trend in the adoption of gr...