Muslim tourists' perceived value, satisfaction, religiousity and behavioural intention in patronizing Muslim friendly hotels
The increasing number of Muslim travellers has led to an increase in the demand and supply of Islamic tourism in the hospitality industry. Because of this trend, hotels have started to provide innovative services, in particular, the Muslimfriendly services to specifically cater to the needs of Musli...
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| Format: | Thesis |
| Language: | English |
| Published: |
2020
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/98100/1/NurulAzhaniMohdPFABU2020.pdf http://eprints.utm.my/id/eprint/98100/ http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:143790 |
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| Institution: | Universiti Teknologi Malaysia |
| Language: | English |