The stimulus factors influencing intention to participate in shopping during the distribution of the 12.12 online shopping festivals in Malaysia

The stimulus factors influencing intention to participate in shopping during the distribution of the 12.12 online shopping festivals in Malaysia

Purpose: Online shopping festivals have quickly become the newest trend in online shopping worldwide due to the COVID-19 pandemic. This has led to marketing distribution channels that traditionally emphasized traditional techniques having turned to electronic commerce platforms. Although the pandemi...

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Bibliographic Details
Main Authors: Mahmuddin, Yasmin, Abdullah, Mazilah, Ramdan, Mohamad Rohieszan, Mohd. Anim, Nur Aqilah Hazirah, Abd. Aziz, Nurul Ashykin, Abd. Aziz, Nurul Aien, Yahaya, Rusliza, Abd. Aziz, Noreen Noor
Format: Article
Published: Korea Distribution Science Association (KODISA) 2022
Subjects:
HB615-715 Entrepreneurship. Risk and uncertainty. Property
Online Access:http://eprints.utm.my/id/eprint/98723/
http://dx.doi.org/10.15722/jds.20.08.202208.93
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Institution: Universiti Teknologi Malaysia

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http://eprints.utm.my/id/eprint/98723/
http://dx.doi.org/10.15722/jds.20.08.202208.93

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