A model of trusted factors of video Word of Mouth (vWOM) in social commerce
In this digital era, many people often searching information before make purchase decision. The vWOM might be considered as resources for customer to searching beneficial information that can increase customer trust to purchase online. However, there is still less study conducted about what is signi...
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| Main Authors: | , |
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| Format: | Article |
| Published: |
Springer Science and Business Media Deutschland GmbH
2022
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/99990/ http://dx.doi.org/10.1007/978-3-030-98741-1_44 |
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| Institution: | Universiti Teknologi Malaysia |