Benefits of Complementing Eye-Tracking Analysis with Think-Aloud Protocol in a Multilingual Country with High Power Distance
This chapter is based on a research conducted that involves usability testing on websites performed on a target audience that are multilingual (English, Malay, Mandarin and Tamil). If a study is carried out without an eye tracker, the moderator has to rely on the think-aloud (TA) feedback and the no...
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| Main Authors: | , |
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| Format: | Citation Index Journal |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://eprints.utp.edu.my/11078/1/978-3-319-02868-2_21 http://eprints.utp.edu.my/11078/ |
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| Institution: | Universiti Teknologi Petronas |