Relationship Between Service Quality and Customer Satisfaction: A Study of Malaysian Banking Industry
This paper is conducted to find out the relationship between service quality and customer satisfaction in the Malaysian banking industry. This paper uses SERVQUAL instrument questionnaire. The variables include in this paper are Service Quality as independent variable and Customer Satisfaction as de...
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| Main Authors: | , |
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| Format: | Citation Index Journal |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://eprints.utp.edu.my/12066/1/Relationship%20Between%20Service%20Quality%20and%20Customer%20Satisfaction_A%20Study%20of%20Malaysian%20Banking%20Industry.pdf http://eprints.utp.edu.my/12066/ |
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| Institution: | Universiti Teknologi Petronas |