A new approach for forecast sales growth in automobile industry

In this study, a novel hybrid model is used for automobile sales forecasting based on the prediction results of time series forecasting. In order to improve the prediction or forecasting capability, the study integrates an Adaptive multiplicative triple exponential smoothing Holt-Winters (AHW) metho...

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Bibliographic Details
Main Authors: Subramanian, K., Othman, M.B., Sokkalingam, R., Thangarasu, G.
Format: Article
Published: International Journal of Scientific and Technology Research 2020
Online Access:https://www.scopus.com/inward/record.uri?eid=2-s2.0-85078790615&partnerID=40&md5=3acdd18f01106f4689d004a64c8d6d58
http://eprints.utp.edu.my/23230/
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Institution: Universiti Teknologi Petronas