Role of corporate branding, customer involvement and customer relationship proneness in luxury fashion branding Peranan Penjenamaan Korporat, Hubungan Pelanggan, dan Penglibatan Pelanggan dalam Barang Berjenama Mahal
The main purpose of the current research is to develop and test a theoretical framework that captures the role of corporate branding (corporate association, symbolic benefits, and functional benefits), customer involvement and customer relationship proneness on customers emotional attachment and bra...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2019
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85078514429&partnerID=40&md5=aad2517f166528d34ee20ffe2f62101d http://eprints.utp.edu.my/30249/ |
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| Institution: | Universiti Teknologi Petronas |