Game changing strategies for retailers: How to create utilitarian offers for shoppers
the purpose of this study is to investigate why shopper experiences cognitive dissonance in the aftermath of impulsive shopping and what should be the retailer's strategy on that. A qualitative phenomenological research method was undertaken. In-depth interviews were conducted. The analysis rev...
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| Main Authors: | , , , |
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| Format: | Conference or Workshop Item |
| Published: |
Institute of Electrical and Electronics Engineers Inc.
2015
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-84962257337&doi=10.1109%2fISTMET.2015.7359007&partnerID=40&md5=f0377b23c3c8558ce214f613f475d342 http://eprints.utp.edu.my/30731/ |
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| Institution: | Universiti Teknologi Petronas |