An integrative perspective for CRMS implementation in healthcare in Malaysia

• Main Authors: Baashar, Y.M., Mahmood, A.K.
• Format: Conference or Workshop Item
• Published: Institute of Electrical and Electronics Engineers Inc. 2014
• Online Access: https://www.scopus.com/inward/record.uri?eid=2-s2.0-84938786927&doi=10.1109%2fICCOINS.2014.6868399&partnerID=40&md5=b8c61dbdd6f9c38ddeeb7f63f08ca152; http://eprints.utp.edu.my/31222/
• Institution: Universiti Teknologi Petronas

Customer Relationship Management (CRM) is a powerful tool to help healthcare organizations in managing patient interactions. The further that the healthcare organizations understand the value of being customer-centric, the more likely they adopt to CRM as their main source of business strategy. Nume...