Benefits of complementing eye-tracking analysis with think-aloud protocol in a multilingual country with high power distance
This chapter is based on a research conducted that involves usability testing on websites performed on a target audience that are multilingual (English, Malay, Mandarin and Tamil). If a study is carried out without an eye tracker, the moderator has to rely on the think-aloud (TA) feedback and the no...
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Main Authors: | , |
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Format: | Book |
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Springer International Publishing
2014
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Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-84921743882&doi=10.1007%2f978-3-319-02868-2_21&partnerID=40&md5=66a5ec3ace566ba021b3edb6fbf7e153 http://eprints.utp.edu.my/31825/ |
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Institution: | Universiti Teknologi Petronas |