Business Management - A Malaysian Perspective
Business Management: A Malaysian Perspective is a textbook for undergraduate, diploma and foundation programme students who are taking a paper in Business Management. Based on the Malaysian university syllabus, it provides an up-to date and comprehensive exposition of this subject, covering business...
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| Main Authors: | , , , , , , |
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| Format: | Book Section |
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Oxford Fajar Sdn. Bhd under license from Oxford University Press
2008
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| Subjects: | |
| Online Access: | http://eprints.utp.edu.my/3870/1/Business_Management.pdf http://eprints.utp.edu.my/3870/2/Business_Management.pdf http://eprints.utp.edu.my/3870/ |
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| Institution: | Universiti Teknologi Petronas |
| Summary: | Business Management: A Malaysian Perspective is a textbook for undergraduate, diploma and foundation programme students who are taking a paper in Business Management. Based on the Malaysian university syllabus, it provides an up-to date and comprehensive exposition of this subject, covering business fundamentals, influence of economics on businesses, competing in the global environment, different forms of business ownership, entrepreneurship, operations management, managing human resources, marketing, financial information and accounting, and financial management. |
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