Perceived Security, Privacy, and Trust concerns within Social Networking Sites The Role of Information Sharing and Relationships Development in the Malaysian Higher Education Institutions’ Marketing

Abstract——Nowadays, higher education is facing big challenges that made a lot of Higher Education Institutions (HEIs) become increasingly interested in attracting more students. Social Networking Sites (SNSs) such as Facebook have experienced exponential growth in recent years. These SNSs offer...

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Bibliographic Details
Main Authors: Nour, madhoun, Dominic P, Dhanapal Durai, Lai, Fong woon
Format: Conference or Workshop Item
Published: 2011
Subjects:
Online Access:http://eprints.utp.edu.my/7115/1/Nour_Penang_ICCSCE2011.pdf
http://eprints.utp.edu.my/7115/
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Institution: Universiti Teknologi Petronas