Perceived Security, Privacy, and Trust concerns within Social Networking Sites The Role of Information Sharing and Relationships Development in the Malaysian Higher Education Institutions’ Marketing
Abstract——Nowadays, higher education is facing big challenges that made a lot of Higher Education Institutions (HEIs) become increasingly interested in attracting more students. Social Networking Sites (SNSs) such as Facebook have experienced exponential growth in recent years. These SNSs offer...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Published: |
2011
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| Subjects: | |
| Online Access: | http://eprints.utp.edu.my/7115/1/Nour_Penang_ICCSCE2011.pdf http://eprints.utp.edu.my/7115/ |
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| Institution: | Universiti Teknologi Petronas |