Engagement Strategies for Stakeholder Management in New Technology Development in the Fertilizer Industry – A Conceptual Framework

• Main Authors: Ahmad Rizal, Ammar Redza, Md Nordin, Shahrina, Md Saad, Shamsuri, Ismail, Kamariah
• Format: Conference or Workshop Item
• Published: 2012
• Subjects: HE Transportation and Communications
• Online Access: http://eprints.utp.edu.my/8115/1/International_Conference_on_Communication_and_Media_Studies-ammar_redza.doc; http://eprints.utp.edu.my/8115/
• Institution: Universiti Teknologi Petronas

Communication is becoming a significant tool to engage stakeholders since half of the century ago. In the recent years, there has been rapid growth of new technology developments. In tandem with such developments, there has been growing emphasis in communication strategies and management especially...