The Impact of Stakeholder Communication Strategies on Consumers Acceptance and Financial Performance: In the Case of Fertilizer Industry in Malaysia

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Bibliographic Details
Main Authors: Shahrina, Md Nordin, Lai, Fong Woon, Hasnida, Abdul Wahab
Format: Conference or Workshop Item
Published: Worlf Academy of Science and Technology 2012
Online Access:http://eprints.utp.edu.my/8733/1/WASET%202012.pdf
http://eprints.utp.edu.my/8733/
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Institution: Universiti Teknologi Petronas