The Impact of Stakeholder Communication Strategies on Consumers Acceptance and Financial Performance: In the Case of Fertilizer Industry in Malaysia
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Main Authors: | , , |
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Format: | Conference or Workshop Item |
Published: |
Worlf Academy of Science and Technology
2012
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Online Access: | http://eprints.utp.edu.my/8733/1/WASET%202012.pdf http://eprints.utp.edu.my/8733/ |
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Institution: | Universiti Teknologi Petronas |