Perception towards advertisement in Islam: A study among online sellers
Advertising has been the main element in marketing either for the products or services. Nowadays, deceit and manipulation are prominent strategies in advertising. This is accomplished by overstating or misrepresenting a product's benefits, capabilities, or qualities. Some online sellers take th...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English English |
| Published: |
2022
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/10261/1/permission%20to%20deposit-grant%20the%20permission-828315.pdf https://etd.uum.edu.my/10261/2/s828315_01.pdf https://etd.uum.edu.my/10261/ |
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| Institution: | Universiti Utara Malaysia |
| Language: | English English |