The impact of e-commerce service quality on consumers’ online shopping behavior: Evidence from China
In the rapid progress of information technology, the development of e-commerce has become more and more mature, and consumers' demands for e-service quality have become higher and higher. The service quality of e-commerce platforms profoundly affects consumer perception and behavior. In order t...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English English |
| Published: |
2023
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/10763/1/s830026_01.pdf https://etd.uum.edu.my/10763/2/s830026_02.pdf https://etd.uum.edu.my/10763/ |
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| Institution: | Universiti Utara Malaysia |
| Language: | English English |