The relationship between market orientation, competitive advantage and market performance of manufacturing SMEs in Malaysia
Small and medium enterprises (SMEs) are recognised as a strategic pillar of the Malaysian economy and contribute to economic growth. However, there is limited research on understanding market orientation and the mediating role of competitive advantage on market performance in the manufacturing secto...
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| Format: | Thesis |
| Language: | English English English |
| Published: |
2023
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/10912/1/permission%20to%20deposit-embargo%2024%20months-s94230.pdf https://etd.uum.edu.my/10912/2/s94230_01.pdf https://etd.uum.edu.my/10912/3/s94230_02.pdf https://etd.uum.edu.my/10912/ |
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| Institution: | Universiti Utara Malaysia |
| Language: | English English English |