The mediating role of employees' productivity on the relationship between internal marketing and business performance in Telekom Malaysia Berhad
The Malaysian telecommunications sector has been a very competitive and challenging business environment. Telecommunications companies (Telcos) must be aggressive, innovative, and viable to achieve Malaysia’s goal of becoming a developed country. However, Telekom Malaysia lagged behind other competi...
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| Format: | Thesis |
| Language: | English English English |
| Published: |
2023
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/10954/1/permission%20to%20deposit-embargo%2012%20months-s95592.pdf https://etd.uum.edu.my/10954/2/s95592_01.pdf https://etd.uum.edu.my/10954/3/s95592_02.pdf https://etd.uum.edu.my/10954/ |
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| Institution: | Universiti Utara Malaysia |
| Language: | English English English |
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