Students' intention to use in-app advertisements in Pakistan
With the proliferation of smartphone apps, in-app advertisements (ads) have emerged as an important communication and financial tool. However, there are limited studies conducted in the developing countries on how app features in in-app ads influence students' intention to use in-app ads. There...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2022
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/10967/1/Depositpermission_s902264.pdf https://etd.uum.edu.my/10967/2/s902264_01.pdf https://etd.uum.edu.my/10967/ |
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| Institution: | Universiti Utara Malaysia |
| Language: | English English |