Takaful standards and customer perceptions affecting Takaful practices in Malaysia
The objectives of this study is to investigate the factors of perceived benefits of sales promotion, perceived adequacy of premium, perceived adequacy of information, and perceived quality affect customer perceptions toward Takaful practices in Malaysia. This study mainly used questionnaires to coll...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English English |
| Published: |
2022
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/11127/1/Depositpermission_s819260.pdf https://etd.uum.edu.my/11127/2/s819260_01.pdf https://etd.uum.edu.my/11127/ |
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| Institution: | Universiti Utara Malaysia |
| Language: | English English |