Criteria for Measuring Perceived Usefulness of Mobile Commerce Services
The objective of this study is to identify the important criteria for measuring perceived usefulness of m-commerce services. This study was conducted in UUM as a case study. Descriptive analysis, crobanch’s alpha, pearson correlation and linear regression were used for data analysis. The results sh...
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2009
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| Online Access: | http://etd.uum.edu.my/1657/1/Wong_Ha_Ding.pdf http://etd.uum.edu.my/1657/2/1.Wong_Ha_Ding.pdf http://etd.uum.edu.my/1657/ |
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| Institution: | Universiti Utara Malaysia |
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my.uum.etd.16572013-07-24T12:12:41Z http://etd.uum.edu.my/1657/ Criteria for Measuring Perceived Usefulness of Mobile Commerce Services Wong, Ha Ding HF5548.34 Mobile Commerce The objective of this study is to identify the important criteria for measuring perceived usefulness of m-commerce services. This study was conducted in UUM as a case study. Descriptive analysis, crobanch’s alpha, pearson correlation and linear regression were used for data analysis. The results showed that privacy, efficiency, cost, convenience and trust are significantly correlated to the perceived usefulness of m-commerce services. However, security did not show significant correlation to perceived usefulness. 2009 Thesis NonPeerReviewed application/pdf en http://etd.uum.edu.my/1657/1/Wong_Ha_Ding.pdf application/pdf en http://etd.uum.edu.my/1657/2/1.Wong_Ha_Ding.pdf Wong, Ha Ding (2009) Criteria for Measuring Perceived Usefulness of Mobile Commerce Services. Masters thesis, Universiti Utara Malaysia. |
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Universiti Utara Malaysia |
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UUM Library |
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Institutional Repository |
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Asia |
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Malaysia |
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Universiti Utara Malaysia |
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http://etd.uum.edu.my/ |
| language |
English English |
| topic |
HF5548.34 Mobile Commerce |
| spellingShingle |
HF5548.34 Mobile Commerce Wong, Ha Ding Criteria for Measuring Perceived Usefulness of Mobile Commerce Services |
| description |
The objective of this study is to identify the important criteria for measuring perceived usefulness of m-commerce services. This study was conducted in UUM as a case study.
Descriptive analysis, crobanch’s alpha, pearson correlation and linear regression were used for data analysis. The results showed that privacy, efficiency, cost, convenience and trust are significantly correlated to the perceived usefulness of m-commerce services. However, security did not show significant correlation to perceived usefulness. |
| format |
Thesis |
| author |
Wong, Ha Ding |
| author_facet |
Wong, Ha Ding |
| author_sort |
Wong, Ha Ding |
| title |
Criteria for Measuring Perceived Usefulness of Mobile Commerce Services |
| title_short |
Criteria for Measuring Perceived Usefulness of Mobile Commerce Services |
| title_full |
Criteria for Measuring Perceived Usefulness of Mobile Commerce Services |
| title_fullStr |
Criteria for Measuring Perceived Usefulness of Mobile Commerce Services |
| title_full_unstemmed |
Criteria for Measuring Perceived Usefulness of Mobile Commerce Services |
| title_sort |
criteria for measuring perceived usefulness of mobile commerce services |
| publishDate |
2009 |
| url |
http://etd.uum.edu.my/1657/1/Wong_Ha_Ding.pdf http://etd.uum.edu.my/1657/2/1.Wong_Ha_Ding.pdf http://etd.uum.edu.my/1657/ |
| _version_ |
1644276492349210624 |