Identifying Factors That Influence the Utilization of Agribazaar's Portal

This paper aims to evaluate the acceptance of Agribazaar's portal by users of the portal. The Unified Theory of Acceptance and Use of Technology (UTAUT) model has been used to assess user's acceptance on Agribazaar's portal. This model suggests that there are a number of factors that...

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Bibliographic Details
Main Author: Hussian, Dawood Sallem
Format: Thesis
Language:English
English
Published: 2009
Subjects:
Online Access:http://etd.uum.edu.my/1659/1/Dawood_Sallem_Hussian.pdf
http://etd.uum.edu.my/1659/2/1.Dawood_Sallem_Hussian.pdf
http://etd.uum.edu.my/1659/
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Institution: Universiti Utara Malaysia
Language: English
English