Electronic Commerce Adoption in Libya : An Empirical Study of Small and Medium Business

• Main Author: Raba, Abubaker I.M Abd
• Format: Thesis
• Language: English; English
• Published: 2010
• Subjects: HF1-6182 Commerce
• Online Access: http://etd.uum.edu.my/2121/1/Abubaker_I.M_Abd_Raba.pdf; http://etd.uum.edu.my/2121/2/1.Abubaker_I.M_Abd_Raba.pdf; http://etd.uum.edu.my/2121/
• Institution: Universiti Utara Malaysia

This survey conducted in Libya, 2010 to test the determinants of E-commerce adoption in Small and Medium Enterprise (SMEs). It consists of one hundred SMEs. The study based on primary data (questionnaire) in different positions in SMEs namely general employees, general managers and executive managers. The research surveys four independent factors that influence the adoption process of E-commerce in SMEs. These variables are: organizational readiness, external pressure, perceived ease of use and perceived usefulness. The results show there is high correlation between the independent variables and dependent variable (adoption) and these results are consistent with many previous studies. Consequently, the relationship between the variables is significant.