Brand Loyalty in the Malaysian Banking Sector
This research explores the factors that contribute to brand loyalty in the Malaysian banking sector. A field survey of bank customers that visited banks around Kangar, capital of Perlis, was conducted to determine the significance and influence of the dimensions such as satisfaction, communication,...
Saved in:
Main Author: | |
---|---|
Format: | Thesis |
Language: | English English |
Published: |
2009
|
Subjects: | |
Online Access: | http://etd.uum.edu.my/2136/1/Mohammad_Naim_Ismail.pdf http://etd.uum.edu.my/2136/2/1.Mohammad_Naim_Ismail.pdf http://etd.uum.edu.my/2136/ |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Institution: | Universiti Utara Malaysia |
Language: | English English |
Be the first to leave a comment!