Hubungan Strategik antara Pemasaran dan Kesetiaan Pengguna di Telekom Malaysia
This research explores the impact of relationship marketing on customer loyalty in telecommunication sector. A survey of users of products and services in Telekom Malaysia was conducted to determine the significance and influence of the underpinnings of the relationship marketing such as trust, com...
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English English |
| Published: |
2010
|
| Subjects: | |
| Online Access: | http://etd.uum.edu.my/2454/1/Suhaida_Herni_Suffarruddin.pdf http://etd.uum.edu.my/2454/2/1.Suhaida_Herni_Suffarruddin.pdf http://etd.uum.edu.my/2454/ http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000767962 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Universiti Utara Malaysia |
| Language: | English English |
Be the first to leave a comment!