Strategic Marketing Management Of Islamic Banking In Indonesia
This research is about marketing mix influences (Product, Promotion, Place, and Price) to consumer's decision in choosing Islamic Banking in Indonesia. Based on the problem statement in this research, researcher found that Islamic Banking in Indonesia got a les intention from Indonesian people...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English English |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://etd.uum.edu.my/275/1/Dwi_Tyas_Poerbaya.pdf http://etd.uum.edu.my/275/2/Dwi_Tyas_Poerbaya.pdf http://etd.uum.edu.my/275/ |
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| Institution: | Universiti Utara Malaysia |
| Language: | English English |