Hubungan Antara Ciri Personaliti Penjawat Awam Sebagai Pengguna dan Proses Pembuatan Keputusan dalam Pembelian Barangan Mewah
The purpose of this research is to examine the relationships and the influences of the elements in "big five personality traits" towards decision making process of buying luxury goods among government officers in Malaysia. This research was quantitative in nature where data were gathered u...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2011
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| Subjects: | |
| Online Access: | http://etd.uum.edu.my/3084/1/MOHAMAD_SOHARTO_MAT_SAID.pdf http://etd.uum.edu.my/3084/2/1.MOHAMAD_SOHARTO_MAT_SAID.pdf http://etd.uum.edu.my/3084/ |
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| Institution: | Universiti Utara Malaysia |
| Language: | English English |