Determinants of Customer Loyalty Towards Prepaid Mobile Cellular Services in Malaysia
This research focuses on the determinant factors of customer loyalty of the prepaid segment in the telecommunication industry. Customer is important in the telecommunication industry especially in the prepaid segment where there is no contractual relationship between customer and service provider. T...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English English |
| Published: |
2012
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| Subjects: | |
| Online Access: | http://etd.uum.edu.my/3349/1/MOHD_FARID_SHAMSUDIN.pdf http://etd.uum.edu.my/3349/3/MOHD_FARID_SHAMSUDIN.pdf http://etd.uum.edu.my/3349/ |
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| Institution: | Universiti Utara Malaysia |
| Language: | English English |