A Multi Criteria Approach for Computer Purchase Among International Graduate Students
It is undisputable that possession of a personal computer (PC) is necessary for university students. It is vital to consider the attributes that make consumer decision-making easier, comfortable and therefore, leading to an appropriate PC purchase. First, the study aims to determine the ranking of a...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2009
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| Subjects: | |
| Online Access: | http://etd.uum.edu.my/3626/1/s89204.pdf http://etd.uum.edu.my/3626/ http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000337014 |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |