The Relationship Between Self-Congruity with Sponsorship, Customer Involvement and Customer Loyalty
The study examined the relationship between self-congruity with sponsorship, customer involvement and customer loyalty. Two research objectives were determined for this study. 168 respondents from Kelab Keusahawanan Universiti Utara Malaysia were involved in the study. A causal research method was e...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2009
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| Subjects: | |
| Online Access: | http://etd.uum.edu.my/3634/1/s89366.pdf http://etd.uum.edu.my/3634/ |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |