The determining factors of service value and satisfaction for edutainment services in Malaysia
Edutainment is a growing business in our country and it is precisely to study the service value and satisfaction to learn about customers behaviors. The purpose of this study is to identify antecedents of service value and satisfaction and determine the relationship and which antecedents are most in...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English English |
| Published: |
2014
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/4226/1/s813175.pdf https://etd.uum.edu.my/4226/2/s813175_abstract.pdf https://etd.uum.edu.my/4226/ |
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| Institution: | Universiti Utara Malaysia |
| Language: | English English |