Tahap kefahaman dan kesedaran pelajar terhadap program transformasi kerajaan (GTP): Tinjauan melalui akhbar-akhbar di Malaysia

• Main Author: Nurzalyna, Mohamed Zaki
• Format: Thesis
• Language: English; English
• Published: 2015
• Subjects: JQ Political institutions and public administration (Asia)
• Online Access: http://etd.uum.edu.my/4509/
• Institution: Universiti Utara Malaysia

The use of printed media in delivering government policy is still considered effective in the present. Media often regarded as a medium to convey information between government and society. Printed media should be wise in choosing government policy issues to be highlighted in order to attract attention of the reader. This study focuses on the level of understanding and awareness of newspaper readership consisting of graduate students of Ghazali Shafie Graduate School on Government Transformation Programme (GTP) and the National Key Result Areas (NKRA). The method used in this study is by spreading questionnaires to respondents who read newspapers. At the end of this study, it is found that the reader has a moderate level of awareness about the seven pillars of NKRA in the transformation programme although respondents read newspapers to access latest information.