Consumer behavioural intention and consumption towards functional food in Malaysia
Unhealthy eating behaviour has been linked to the risks of many chronic diseases all around the world including Malaysia. Functional foods and its association with health benefits and reducing the risk of diseases open a promising avenue for consumers to pursue a healthier life as well as extending...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English English |
| Published: |
2014
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/4532/1/s91196.pdf https://etd.uum.edu.my/4532/2/s91196_abstract.pdf https://etd.uum.edu.my/4532/ |
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| Institution: | Universiti Utara Malaysia |
| Language: | English English |