An empirical investigation of smartphone technology acceptance among Universiti Utara Malaysia students
This study investigated smartphone technology acceptance among Universiti Utara Malaysian (UUM) students by using the Technology Acceptance Model (TAM). The rapid diffusion of computer technology into smartphone increases smartphone penetration among Universiti Utara Malaysia students. The aim of th...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English English |
| Published: |
2014
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/4902/1/s811773.pdf https://etd.uum.edu.my/4902/2/s811773_abstract.pdf https://etd.uum.edu.my/4902/ |
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| Institution: | Universiti Utara Malaysia |
| Language: | English English |