Moderating effect of external environment on performance of SMEs in Pakistan
This study aimed to investigate the moderating effect of external environment (EE) on the relationships between Total Quality Management (TQM), Entrepreneurial Orientation (EO), Market orientation (MO) and performance (P). The study was greatly motivated by the inconsistent findings and the gaps ind...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English English |
| Published: |
2014
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/4911/1/s93991.pdf https://etd.uum.edu.my/4911/2/s93991_abstract.pdf https://etd.uum.edu.my/4911/ |
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| Institution: | Universiti Utara Malaysia |
| Language: | English English |