Non-price determinants on intention to purchase of organic foods in State of Kedah, Malaysia

• Main Author: Tan, Yew Kuan
• Format: Thesis
• Language: English; English
• Published: 2015
• Subjects: HF5415.33 Consumer Behavior.; TX901-946.5 Hospitality industry. Hotels, clubs, restaurants, etc. Food service
• Online Access: http://etd.uum.edu.my/5246/
• Institution: Universiti Utara Malaysia

Organic food is becoming popular among todays‘ millennial consumers as consumer awareness towards healthy lifestyle had increased. Scholars and practitioners had put much consideration in understanding what drive consumers‘ attitude and behavior towards organic food mainly to strengthen their strate...