Factors influencing franchisees' business performance : a study on the Nigerian franchise system
This study explores factors that influence franchisees’ business performance in Nigeria. Using a model of factors influencing franchise system performance as a conceptual framework, an extensive review and synthesis of literature was done. The literature synthesis led to the development of four (4...
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Main Author: | |
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Format: | Thesis |
Language: | English English |
Published: |
2017
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Subjects: | |
Online Access: | http://etd.uum.edu.my/6722/ |
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Institution: | Universiti Utara Malaysia |
Language: | English English |