Customers' awareness towards intention to purchase halal cosmetic products among UUM students
The main objective of this study is to investigate the intention of customer in purchasing halal cosmetic products through the students of Universiti Utara Malaysia. This study attempts to determine that there are four factors which can influence the intention to purchase halal cosmetic products: a...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English English |
| Published: |
2017
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| Subjects: | |
| Online Access: | http://etd.uum.edu.my/6974/ |
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| Institution: | Universiti Utara Malaysia |
| Language: | English English |