An empirical studies of purchasing intention towards halal food among non-muslim consumers

• Main Author: Ahmad Farid, Mohamad Suib
• Format: Thesis
• Language: English; English
• Published: 2017
• Subjects: HF5415.33 Consumer Behavior.
• Online Access: http://etd.uum.edu.my/7313/
• Institution: Universiti Utara Malaysia

The concept of halal has not been a major element among non-Muslim consumers, even for those who have lived in an Islamic country all their lives. Non-Muslim consumers lack the knowledge on the true meaning of halal food and view the concept only as a requirement for the Muslim. This has led them to...