Relationship between brand characteristics and attitudes towards advertisement among Libyan students in Malaysia
This study aims to determine the factors that affect Attitude towards Advertisement and assess the impact of Attitude towards Advertisement on Brand Equity. With digital media proliferation, brands are the main assets for a company to survive in the competitive marketplace. Advertisement expenditure...
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English English English |
| Published: |
2018
|
| Subjects: | |
| Online Access: | https://etd.uum.edu.my/7454/1/Depositpermission_s95670.pdf https://etd.uum.edu.my/7454/2/s95670_01.pdf https://etd.uum.edu.my/7454/3/s95670_02.pdf https://etd.uum.edu.my/7454/ http://sierra.uum.edu.my/record=b1697918~S1 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Universiti Utara Malaysia |
| Language: | English English English |