Impact of Internet banking and social media adoption on profitability of local commercial banks in Malaysia
This study investigated the impact of Internet Banking and social media adoption on the profitability of local commercial banks in Malaysia. A sample of eight local commercial banks in Malaysia for the period ranging from 1998-2016 was chosen for this study. Multiple regression analysis was used t...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English English |
| Published: |
2017
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| Subjects: | |
| Online Access: | http://etd.uum.edu.my/7492/ |
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| Institution: | Universiti Utara Malaysia |
| Language: | English English |