Determinants of student's loyalty in the Malaysian private higher education industry
The competitive private higher education industry in Malaysia indicates that the profitability and the viability of private higher education institutions (Private HEIs) are compromised by uncertain levels of students’ loyalty. The objectives of this study were fourfold: (a) to determine the level...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English English |
| Published: |
2017
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/7524/1/Depositpermission_s95885.pdf https://etd.uum.edu.my/7524/2/s95885_01.pdf https://etd.uum.edu.my/7524/ |
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| Institution: | Universiti Utara Malaysia |
| Language: | English English |