The role of environmental belief factors and personal norms on organic food purchase intentions
This study focused on environmental belief relating factors that drive personal norms and purchase intentions towards organic food in Pakistan. The study differentiates itself from other similar studies by examining the mediating role of consumer personal norms in developing country setting. It also...
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Format: | Thesis |
Language: | English English |
Published: |
2019
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Online Access: | https://etd.uum.edu.my/8092/1/s902729_01.pdf https://etd.uum.edu.my/8092/2/s902729_02.pdf https://etd.uum.edu.my/8092/ |
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Institution: | Universiti Utara Malaysia |
Language: | English English |