A mediated model of E-WOM effects towards continuous use intention of social commerce
Electronic Word of Mouth (e-WOM) plays a significant role in influencing users’ behavioural intention in social commerce (s-commerce). Research on the influence of perceived attributes of e-WOM on continuous use intention of s-commerce is limited to users’ attitudes in continuous usage of s-commerce...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English English |
| Published: |
2019
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/8163/1/s93274_01.pdf https://etd.uum.edu.my/8163/2/s93274_02.pdf https://etd.uum.edu.my/8163/ |
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| Institution: | Universiti Utara Malaysia |
| Language: | English English |