A study on the determinants of brand loyalty in sport shoes among students
The purpose of the study is to explore the influence of brand satisfaction, brand trust, brand community, word of mouth and brand identification on brand loyalty in sports shoes among university students. A conceptual model was established based on existing literature to test the relationship betwee...
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| Format: | Thesis |
| Language: | English English English |
| Published: |
2019
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/8542/1/S823603_01.pdf https://etd.uum.edu.my/8542/2/S823603_02.pdf https://etd.uum.edu.my/8542/3/S823603_references.docx https://etd.uum.edu.my/8542/ |
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| Institution: | Universiti Utara Malaysia |
| Language: | English English English |